The Evolving Landscape of Content Monetization: A Multi-Platform Analysis for Diverse Creators The Evolving Landscape of Content Monetization: A Multi-Platform Analysis for Diverse Creators Executive Summary The digital content monetization landscape is rapidly evolving, with platforms like Meta, YouTube, TikTok, X (formerly Twitter), and Snapchat expanding their monetization tools to cover diverse content formats such as images, text, videos, and stories/reels. A major trend is the shift towards performance-based payouts, rewarding content quality and engagement rather than just ad impressions. Meta's new unified monetization program stands out for covering nearly all posted content types, while YouTube remains dominant in long-form video revenue. TikTok incentivizes longer, original short-form videos, and X and Snapchat offer monetization but with higher barriers and unpredictability, often making brand partnerships critical across all platforms. A mul...